𝗪𝗵𝗮𝘁 𝗜𝗳? : 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 𝗴𝗿𝗲𝗲𝗻.

#𝟭 𝗧𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝘄𝗲 𝗻𝗲𝗲𝗱!

This is the first post in the “What If?” series. In this series, I will share content that explores both hypothetical and realistic scenarios, highlighting how a single change or idea could transform our world. Let’s explore how advertisements can drive sustainability and reshape the market.

𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁𝘀 𝗧𝗼𝗱𝗮𝘆:
Currently, most ads are laser-focused on flashy features and performance, with little to no mention of their environmental contributions. For example:

𝗣𝗮𝗶𝗻𝘁𝘀: “So Much Shine At So Little Price!”
𝗦𝘁𝗲𝗲𝗹: “Strength and corrosion resistance—Steel of India.”

But here’s the catch: Many of these products are already certified by GreenPro, EPD, or Eco-labeled!
Over 10,000+ products have earned GreenPro Certification from CII, and several have EPD certifications.

Yet, these achievements are nowhere to be found in the advertisements. (Some are doing this, but the majority aren’t)Why? Perhaps because companies assume no one cares yet. But this needs to change.

𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
What if brands combined their usual strategies with environmental credentials to create more impactful ads?

𝗣𝗮𝗶𝗻𝘁𝘀: “Waterproof your walls while protecting the air you breathe—our low-VOC paints reduce indoor pollution.”
𝗦𝘁𝗲𝗲𝗹: “Engineered for strength and sustainability—made with 60% recycled content to lower your carbon footprint.”

Such messaging would not only educate consumers but also set a precedent for others to follow.

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁𝘀:
If companies start doing this, it will spark healthy competition in the market. Imagine ads of tomorrow:

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝟭: Long-lasting, low VOC, low emissions – 0.8 kgCO₂e/unit
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝟮: Shiny, low VOC, ultra-low emissions – 0.7 kgCO₂e/unit

Now, what happens when Product 1 sees that Product 2 has lower emissions? They’ll strive to reduce their emissions too. This competitive drive will not only reshape the market but also result in huge environmental benefits.

This is the future we need: a future where products compete based on performance and environmental impact. A future where advertisements inspire change and sustainability becomes the new norm.

At Conserve Consultants, we specialize in GreenPro, EPD, and Eco-labeled Product Certifications. If you want your product to lead the market—now and in the future—reach out to us.

𝗖𝗼𝗻𝘁𝗮𝗰𝘁: 9952649679.
𝗠𝗮𝗶𝗹: dhinakaran.k@conserveconsultants.com

𝗟𝗲𝘁’𝘀 𝗺𝗮𝗸𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿 𝗼𝗳 𝗲𝘃𝗲𝗿𝘆 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻!

Image Credits: DALL.E-Open-AI

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